“Advertisement” means a promotional message (including any code embedded therein) that may consist of text, graphics, audio and/or video or any combination thereof and that is displayed on online media inventory for the purpose of publicizing an Advertiser’s products or services, provided by Advertiser, including but not limited to any advertisements provided by Advertiser on behalf of a third party client of Advertiser, as may be further defined in an IO.
“Advertiser” means the entity as referred to as such in the IO;
“Affboom” means Koolbanq Limited doing business as Affboom;
“Affiliated Company” means any third party under the effective control of a Party to this Agreement or under common control of a Party to this Agreement. Effective control in the foregoing sentence means the possession, directly or indirectly, of the power to direct or cause the direction of the management, policies, or actions of an entity through the exercise of ownership or voting rights;
“Agreement” means this Terms and Conditions together with the applicable IO;
“Campaign” means the actions of Affboom in fulfilling its obligations to Advertiser under this Agreement;
“Channel(s)” means the media as referred to in the IO;
“CPA” or “Cost Per Acquisition” means the fee paid by Advertiser to Affboom for each sale of Advertiser’s service or product to a customer resulting from Affboom’s performance of its obligations under this Agreement;
“CPC” or “Cost Per Click” means the fee payable by Advertiser to Affboom for each customer click on Advertisement resulting from Affboom’s performance of its obligations under this Agreement;
“CPL” or “Cost Per Lead” means the fee payable by Advertiser to Affboom for each customer lead provided to Advertiser resulting from Affboom’s performance of its obligations under this Agreement;
“CPM” or “Cost Per Mille” means the fee payable by Advertiser to Affboom for each impression of an Advertisement to a potential customer resulting from Affboom’s performance of its obligations under this Agreement;
“Database” means the database of consumer data, or any part of such database exclusively owned by Affboom;
“Deliverables” means the type(s) and amount(s) of results to be delivered (e.g. CPA. CPC, CPL and/or CPM) by Affboom to Advertiser, as set forth in an IO;
“Effective Date” means the date stated under such heading in the IO, in absence of which it shall be the date of the last signature of the IO;
“E-mail” means the e-mail communication sent by Affboom to its Database or to parts thereof, from its own e-mail account, as part of the Campaign set up by Affboom, which e-mail contains an Advertisement;
“End Date” means the date stated under such heading in the IO;
“IO” means insertion order executed between Parties referencing this Agreement;
“Party” means either the Advertiser or Affboom severally and “Parties” means both the Advertiser and Affboom jointly;
“Territory” means the (parts of) countries referred to as such in the IO.
WHEREAS: Parties have executed an insertion order referencing this Agreement and therefore the Terms and Conditions as stipulated hereunder shall apply between Parties for the performance of that insertion order (hereinafter “ IO” ) unless specifically altered by such IO.
1.1. These terms and conditions are applicable to all requests, orders, offers and agreements in which this Agreement is referenced.
1.2. This Agreement shall only be deviated from by agreement in writing, subject to Affboom reserving the right to change these terms and conditions upon prior written notice of 2 (two) weeks.
1.3. Any general terms and conditions of the Advertiser, howsoever incorporated, shall be excluded.
1.4. The Agreement shall only be binding on Affboom when signed by the Affboom representative(s).
2. ADVERTISEMENT LICENSE, SPECIFICATION, CONTENT AND RESTRICTIONS
2.1. Grant of License: For the purpose of this Agreement, Advertiser hereby grants to Affboom the worldwide, non-exclusive, royalty-free right and license to use and reproduce, copy, distribute and display, in any medium now known or hereafter developed, the Advertisement and related materials and metadata submitted by Advertiser to Affboom. In no event shall Affboom modify or alter the content, text or appearance of any Advertisement without Advertiser’s prior written consent.
2.2. Advertisement Content: Advertiser is fully responsible for the content of the Advertisement and for compliance of the Advertisement with all applicable laws and regulations (including but not limited to the applicable privacy and marketing laws and regulations). For the avoidance of doubt, Advertiser shall also be fully responsible for all third party client Advertisements provided by Advertiser hereunder. To the fullest extent permitted by law, and subject to any liability under the applicable data protection law, Affboom shall exclude any liability with regard to the content of the Advertisement as placed in an E-mail.
2.3. Advertising Restriction: Notwithstanding the above, Affboom reserves the right, in its sole discretion, without notice and without liability, to reject, omit, exclude, remove or terminate any Advertisement for any reason at any time.
2.4 Advertiser agrees that he will not alter the Tracking Code or remove or alter the location of the Tracking Code. If Advertiser alters, removes, disables or moves the Tracking Code, Advertiser will be obligated to pay Affboom for all estimated Conversions generated during this period, based upon the historical earnings/conversions. Advertiser agrees that Advertiser will place the Tracking Code on a Landing Page and that this Landing Page does not contain the Tracking Code or tracking method of a third Party.
3. PROPRIETARY RIGHTS
3.1. As between the Parties, Advertiser hereby agrees that Affboom nothing in this Agreement shall, or may be construed as, a transfer or license of any rights or title in and to the Database, or any part thereof, to Advertiser or the third party clients of Advertiser.
3.2. If and insofar Affboom is requested by Advertiser to design any Advertisements on behalf of Advertiser, Affboom hereby agrees that Advertiser shall own all rights, title and interest to such Advertisement, including but not limited to the intellectual property rights of such design under the condition that during the Campaign this Advertisement shall exclusively be used for the Campaign and not for any other purposes, including but not limited to the use of the Advertisement by Advertiser itself and/or by any third parties that advertise Advertiser’s services. Such Advertisement shall have to be approved in writing by Advertiser, and Advertiser shall be solely responsible and liable for the content of such Advertisement and for compliance of the Advertisement with all applicable laws and regulations. Advertiser hereby holds harmless Affboom from any and all claims (including but not limited to third parties claims) in this respect.
4. REPORTING AND PAYMENT
4.1. Reporting: Affboom’s statistics are leading in regards to invoicing the advertiser. The advertiser is responsible to deliver the conversion report within 2 (two) business days after month’s end. If Advertiser believes there is a negative Traffic discrepancy of greater than 10%, Advertiser must also deliver their conclusive evidence for this claim within 2 (two) business days after month’s end. In the event that the Advertiser has addressed the issue within 2 (two) business days, Affboom will investigate the statistics. Advertiser shall always pay the invoices due in time in full, especially also including in the event described in this section. In the event that Affboom discovers that there is a negative Traffic discrepancy of greater than 10%, the amount that was unduly paid will be set off against the next invoice.
4.2. Fraud Claims. To the extent Advertiser believes Fraud has occurred in any advertising by Affboom, Advertiser must notify Affboom within 4 days of closing of lead transaction and provide competent evidence of such fraudulent activities to the satisfaction of Affboom. Failure of Advertiser to notify Affboom of any fraudulent activity within 4 days of closing of lead transaction shall waive any right or claim of Advertiser against Affboom. Advertiser shall not be entitled to any chargebacks for any lead unless agreed to by Affboom in writing.
4.3. Credit Evaluation: Upon signing the IO, Affboom will conduct an evaluation of Advertiser’s credit status. Affboom’s provision of services is contingent to (i) successful completion of such credit evaluation and (ii) there being no material changes to Advertiser’s credit status during the term of this Agreement.
4.4. Fees: In consideration for the Deliverables, Advertiser shall pay Affboom the fees as stipulated in IO. All stated fees are exclusive of VAT, withholding taxes and/or any other taxes that may be assessed by any jurisdiction. If VAT, withholding taxes or any other taxes are imposed by any jurisdiction on the transactions pursuant to this Agreement, Advertiser will pay those taxes to ensure that Affboom receives the full amount invoiced to Advertiser without offset or deduction.
4.5. Payment: Unless otherwise agreed in the IO, Affboom may invoice Advertiser on a weekly basis in arrears or, when this Agreement is terminated, at such date of rightful termination. Advertiser shall pay invoices within 7 (seven) days of receipt, to the bank account as stipulated therein. In case parties agree that Advertiser shall pay for the Deliverables in advance, and such paid fees are related to the quantity of Deliverables, then Advertiser may, as necessary and applicable, at the end of the term of this Agreement issue a corrective invoice to Affboom for fees unduly paid, and Affboom shall return such overpaid amount within 30 (thirty) days of invoice date.
4.6. Late Payment: If payment is not made timely, Affboom may, at its option, immediately terminate this Agreement or suspend this Agreement until full payment has been made. Interest shall accrue on any past due amounts at the rate of the greater of 1.5% per month or the maximum amount permitted by law. In addition, Advertiser shall be liable to Affboom for all attorneys’ fees and other costs of collection to collect such unpaid amounts.
5. REPRESENTATION AND WARRANTIES
5.1. Advertiser’s Representations and Warranties: Advertiser hereby represents and warrants to Affboom that: (i) Advertiser has the power and authority to enter into and perform its obligations according to the terms of this Agreement; (ii) Advertiser has no restrictions that would impair its ability to perform its obligations and grant all rights contemplated by this Agreement; (iii) Advertiser has not and will not enter into any agreement that is inconsistent with its obligations hereunder; (iv) none of the Advertisements will violate any rights of any third party including but not limited to intellectual property rights; (v) none of the Advertisements will violate any applicable Act, law, regulation and/or code of conduct; (vi) none of the Advertisements will, when viewed or clicked on by a customer, cause such customer’s computer to download any software application; (vii) an Advertisement will not be and/or link to any content that is defamatory, fraudulent, obscene, misleading or otherwise illegal; and (viii) none of the Advertisements will contain any viruses, Trojan horses, trap doors, back doors, Easter Eggs, worms, time bombs, cancelbots or other computer programming routines that may potentially damage or interfere with Affboom’s services. For the avoidance of doubt and without limitation, the aforementioned representations and warranties are also applicable where Advertiser is acting on behalf of a third party client of Advertiser.
5.2. Affboom’s Representation and Warranties: Affboom hereby represents and warrants to Advertiser that Affboom: (i) has the power and authority to enter into and perform its obligations according to the terms of this Agreement; and (ii) has no restrictions that would impair its ability to perform its obligations contemplated by this Agreement. More in particular, and as far as it relates to the Affboom Database with personal data, Affboom hereby represents and warrants that all such data has been collected and processed in accordance with any applicable Privacy Acts, laws and regulations.
5.3. Disclaimer EXCEPT AS OTHERWISE SPECIFICALLY PROVIDED IN THIS AGREEMENT, THE FOREGOING REPRESENTATIONS AND WARRANTIES ARE THE ONLY REPRESENTATIONS AND WARRANTIES GIVEN BY AFFBOOM AND ALL OTHER REPRESENTATIONS AND WARRANTIES, WHETHER EXPRESS OR IMPLIED BY STATUTE OR OTHERWISE, ARE SPECIFICALLY EXCLUDED BY AFFBOOM TO THE EXTENT PERMITTED BY APPLICABLE LAW, INCLUDING WITHOUT LIMITATION IMPLIED WARRANTIES OF MERCHANTIBILITY OR FITNESS FOR A PARTICULAR PURPOSE. AFFBOOM DOES NOT WARRANT THE RESULTS OF USE OF AFFBOOM’S SERVICES, INCLUDING, WITHOUT LIMITATION, THE RESULTS OF ANY CAMPAIGN, AND ADVERTISER ASSUMES ALL RISK AND RESPONSIBILTY WITH REPECT THERETO.
6. INDEMNIFICATION AND LIMITATION OF LIABILITY
6.1. Indemnification by Advertiser: Advertiser shall defend, indemnify and hold harmless Affboom, its Affiliated Companies and their respective officers, directors, employees and agents against any and all losses, damages, liabilities, claims, costs and expenses, including reasonable attorneys’ fees, arising out of or in connections with any breach of Advertiser’s representations, warranties or obligations set forth in this Agreement.
6.2. Limitation of Liability: in no event shall Affboom be liable for any direct, indirect, consequential, incidental or special damage, cost, loss or expense of any nature suffered by Advertiser in the execution of this Agreement to the maximum extent allowed by the law. Notwithstanding the foregoing, Affboom’s liability for any and all claims arising under this Agreement shall in aggregate not exceed the fees paid under this Agreement in the preceding 2 (two) months.
7.1. Parties agree that any and all information, as present now or in the future, which is or may be a trade secret or of a confidential nature (in whatever media) regarding the operations, products, finance, marketing, customers, administration, maintenance, technology, research and development, future inventions and policies of either Party and its Affiliated Companies, including the existence and contents of this Agreement, and all notes, memoranda, records and writings relating to the Campaign, shall be confidential information (together “Confidential Information”). Both Parties shall treat Confidential Information with the strictest confidence and secrecy and none of the Confidential Information shall be disclosed to any third party or used for purposes other than those of this Agreement.
7.2. The restrictions in sub-clause 7.1 above do not apply to Confidential Information:
a) that is, or has, after disclosure to the receiving Party, entered into the public domain otherwise than as a result of a breach of confidentiality of the receiving Party; or
b) that is properly and lawfully in the possession of the receiving Party prior to the time that it was disclosed by or acquired from, and was not acquired in any way directly or indirectly from, the disclosing Party and/or its Affiliates or any of its or their respective directors, officers, employees or advisers (as evidenced by the written records or such person or persons) and provided that such information is not known to be subject to any other duty of confidentiality owed to or by the disclosing Party and/or its Affiliated Companies; or
c) the disclosure of which is required by law or the rules of any applicable regulatory organization provided that, in such case, disclosure shall only be made to the extent reasonably necessary to comply with relevant law or rule and the disclosing Party shall be informed of the requirement such that the disclosing Party may apply for an injunction to prevent its disclosure; or
d) that the disclosing Party has authorized the receiving Party in writing that the Confidential Information may be made public by the receiving Party.
7.3. The provisions of this clause 7 shall survive the termination of this Agreement and remain in force in perpetuity.
8. DATA PROTECTION
8.1 Compliancy Advertiser: Advertiser hereby agrees to comply with all applicable Privacy Acts, laws and regulations. Advertiser acknowledges and agrees that as far as Affboom is processing the Advertiser data on behalf of Advertiser and that, if, and to the extent, required by applicable data protection legislation, Advertiser will inform third parties of the processing of Advertiser data and ensure that any required third parties have given their consent to such processing.
9.1. Advertiser recognizes that Affboom has proprietary relationships with the affiliates and other third party publishers that participate in Affboom’s advertising network and/or otherwise provide advertising inventory to Affboom. During the term of the Campaign until 6 months thereafter Advertiser shall not solicit affiliates and/or other third party publishers that participate in Affboom’s advertising network to either work directly with Advertiser if those are exposed to Advertiser and the Advertiser agreed that he/she wasn’t working with them before. Neither would Advertiser accept the request of going direct if the affiliate was working on Advertiser’s campaigns via Affboom before.
9.2 Advertiser understands and agrees that Advertiser’s breach of the provision of clause 9.1 would cause serious financial damage to Affboom which damages would be difficult of exact proof. Accordingly, Advertiser agrees to pay Affboom a sum equal of € 50,000 as liquidated damages for each and every breach of the aforementioned article, such notwithstanding the right of Affboom to claim its actual damages.
10. TERM & TERMINATION
10.1. Term: This Agreement will commence at the Effective Date and continue in full force and effect until the End Date. In absence of an end date the Agreement can be terminated by either party upon prior written notice of 30 (thirty) days.
10.2. Termination of a Campaign: Advertiser may terminate or suspend any Campaign upon providing to Affboom notice in accordance with the Agreed Out Period specified in the IO.
10.3. Termination for Cause: Each Party may terminate this Agreement with immediate effect by written notice to the other Party where the other Party is in breach of a material term of this Agreement, has been served with a notice to remedy this breach, and has not affected a remedy to this breach within 14 (fourteen) days.
11.1. No Exclusivity. Each Party shall carry out its commitments under this Agreement in a manner that reflects favorably upon the good name and goodwill of the other Party. The Parties agree that the commitments under this Agreement are not exclusive and that either Party may enter into similar agreements with third parties, including either Party’s competitors.
11.2. Agency, Partnership, and Joint Venture Excluded: Nothing in this Agreement shall create a relationship between the Parties of agency, partnership, or joint venture.
11.3. Force Majeure: Neither Party shall be held responsible or liable for any losses, direct or indirect damages, costs and/or expense arising out of any delay or failure in performance of any part of this Agreement due to any act of God, act of governmental authority, act of the public enemy or due to war, riot, flood, civil commotion, insurrection, labor difficulty, severe or adverse weather conditions, lack or shortage of electrical power, failure of performance by any third party hosting service or equipment provided or maintained by others, including general performance of the Internet itself, or any other cause beyond the reasonable control of the Party delayed.
11.4. Entire Agreement: This Agreement constitutes the entire agreement between the Parties and merges all prior and contemporaneous communications with respect to the agreement between the Parties.
11.5. Severability/Waiver: If any provision of this Agreement proves to be or becomes invalid or unenforceable under any of the applicable laws, then such provision shall be deemed modified to the extent necessary to render such provision valid and enforceable; if the provision may not be so altered, it shall be severed and the remainder of Agreement shall remain in full force and effect. No waiver of any breach of provision of this Agreement shall constitute a waiver of any other breach or any provision hereof, and no waiver shall be effective unless made in writing signed by an authorized representative of the waiving party.
11.6. Rights of Third Parties: Nothing in this Agreement confers or purports to confer on a third party any benefit or any right to enforce a term of this Agreement.
11.7. Assignment and Subcontracting: No rights or obligations arising under this Agreement may be assigned, transferred, subcontracted, or otherwise disposed of without the prior written consent of the Parties. Any attempt to do so is void. However, this Agreement may be transferred, assigned and/or delegated by either Party without prior written consent (i) to a person or entity who acquires or has acquired all or substantially all of this Party’s assets, stock or business by sale, merger or otherwise and (ii) to an Affiliated Company of this Party.
11.8. Independent Contractor: Advertisers relationship with Affboom will be that of an independent contractor and Affboom shall be solely responsible for determining the method, details and means of performing the Campaign.
11.9. Notices: All notices, authorizations and requests in connection with this Agreement shall be deemed given on the day they are (i) deposited in the mail, postage prepaid, certified or registered, return receipt as requested; or (ii) sent by air express courier (e.g. DHL) charges prepaid, return receipt requested; and addressed as set forth in the IO under the heading “Notices”, or in the absence thereof at the address of the party provided therein; or (iii) communicated between the Parties via Skype or e-mail addresses stipulated in the IO where delivery is deemed executed if the e-mail is not returned to the sender’s address as not delivered. Alternatively, regarding the scope of the Campaign or in case of a change in these terms and conditions, notices shall also be deemed given when sent by e-mail with a personalized acknowledgement of receipt. For avoidance of doubt, invoices addressed to Advertiser shall be sent to the e-mail address as provided in the IO.
11.10. Applicable Law and Dispute Solution: This Agreement and any disputes pertaining to it will be governed and construed in accordance with laws of Hong Kong Special Administrative Region and Parties submit to the jurisdiction of the courts of Hong Kong Special Administrative Region.